Skip to main content

WiTricity launches new FastTrack integration program to speed automakers to wireless EV charging

WiTricity has announced the FastTrack Integration Program for automotive OEMs.
July 24, 2023 Read time: 1 min
WiTricity’s FastTrack Integration Program extends to helping OEMs develop dealer-installable wireless charging options that meet market demand while production programs are in development. Photo: WiTricity

The program allows for an initial vehicle integration in just three months, dramatically accelerating automaker testing of wireless charging on existing and future EV platforms. Wireless charging will be fully enabled and operational on the automaker's EV platform using the WiTricity Halo receiver and the WiTricity Halo 11kW charger.

The company’s FastTrack Integration Program extends to helping OEMs develop dealer-installable wireless charging options that meet market demand while production programs are in development. A June 2023 TideWatch independent survey discovered that 80% of consumers with loyalty to premium automotive brands would switch to another premium automotive brand if that brand was to offer wireless charging.

"Knowing the challenges of automotive timelines, we are committed to help OEMs move more quickly to adopt the wireless charging technology that customers want," said Alex Gruzen, CEO of WiTricity. "We have extensive experience upgrading existing vehicles such as the Tesla Model 3 and the Ford Mustang Mach-E to support wireless charging, and in working with early adopters of factory-installed wireless charging. WiTricity can partner with OEMs not just on evaluation, but on delivery from our global supply chain of fully automotive-grade wireless charging solutions for production programs."

For more information on companies in this article

Related Content

  • Powering HGVs via ‘electric motorways’
    November 11, 2022
    Germany, the UK and Sweden are among countries trialling technology to charge electric HGVs via overhead cables on motorways.
  • Breaking down global EV market demand and revenue
    November 2, 2022
    While electric cars will remain the largest electric vehicle market for the foreseeable future in terms of battery demand and market revenue generation, most transport sectors are facing a transition. In this article, IDTechEx summarises key developments in non-automotive sectors, showing each sector's global battery demand (in 2021) for relative scale. For reference, battery-electric and plug-in hybrid cars demanded approximately 280GWh globally in 2021.
  • Confusing battery-buffered with battery-integrated could cost EV businesses
    October 24, 2023
    Andrew Kelley has noticed a red flag in the EV charging space. EV charging businesses often confuse “battery-integrated solutions” and “battery-buffered solutions.” While only a single word separates the two, this is not a tomayto-tomahto scenario.
  • Kia EV owners to get access to Tesla Supercharger network in US
    September 27, 2024

    Kia America says it will soon offer North American Charging Standard (NACS) adapters for its EV6 and EV9 electric vehicles.

    The move indicates that from January 15, 2025 the Kia EVs will have access to the Tesla Supercharger network that uses the NACS standard developed by Tesla, although Tesla was not specifically mentioned in the Kia press release.

    Access to the more than 16,500 NACS DC fast chargers in the US is planned for January 15, 2025.