EV payment specialist Paythru has partnered with global fintech Adyen to co-develop an omnichannel payments platform for EV charging.
The collaboration aims to address the problem of inconsistent EV charging payments – where EV drivers face different payment methods at different charge points – which frustrates drivers and hampers EV uptake.
Adyen’s acquiring platform supports a wide variety of payment methods, from credit cards and digital wallets (such as Apple Pay and Google Pay) to bank transfers, and many local payment methods, whether online, in-person, or in-app. It is used by household names from Uber to Spotify.
The partnership will integrate Adyen’s platform with Paythru’s software and expertise in EV-specific payments. The resulting EV payments platform will allow drivers to pay with their preferred payment method, which can be processed and allocated to the charge point operator. The platform will also incorporate a range of digital features to make the user experience easier, such as emailed digital receipts. It will be purpose-built to integrate into EV charging software, including compatibility with emerging standards.
“To encourage faster vehicle adoption, drivers expect an easy charging experience,” said Nicole Olbe, managing director UK&I, Adyen. “This doesn’t just mean widely available infrastructure, but ease of payment too. Drivers should be able to charge their vehicles without navigating lots of apps or unclear pricing.”
“It’s why we’re collaborating with Paythru to deliver a global omnichannel payment solution that provides seamless, reliable, and transparent payment experiences worldwide. Aligning the ecosystem around open and accessible payment standards is more than just a matter of convenience; it is essential for building trust and accelerating the EV transition.”
Key features of the new EV charging payment platform will include: Support for over 100 global payment methods across 100+ countries, including mobile wallets and fleet cards; Plug & Charge readiness (ISO 15118), ensuring compatibility with energy optimisation and bi-directional charging; Transparent pricing, digital receipts, and real-time data integration; White-label front ends for charge point operators and fleet managers
Keith Brown, MD of Paythru, commented: “At Paythru, we believe that the EV charging experience should revolve around the driver, not the hardware. That starts with getting payments right. Our partnership with Adyen allows us to deliver on that promise, combining deep sector knowledge with a world-class payments infrastructure to provide a solution that’s globally scalable and built with the end-user in mind.”
Paythru says the partnership underpins its strategic shift from being an EV payment provider to a full-service EV commerce platform.
“Fragmented systems, incompatible apps, and opaque pricing are holding back EV adoption,” Brown said. “With this collaboration, Paythru and Adyen will set a new standard for the EV charging experience, rooted in accessibility, trust, and simplicity. Together, we’re removing the friction that slows down adoption and building the trusted, interoperable foundation the EV industry needs to thrive.”