S44, a specialist in software solutions for the automotive and energy sectors, has announced Olga Haygood as CEO of its S44 Energy EV charging operation.
Haygood, who has been leading S44 Energy’s strategic initiatives and product innovation, brings more than two decades of leadership experience to the role. As CEO, she will continue to drive S44 Energy’s mission to scale EV charging infrastructure.
As chief growth marketing officer, Haygood spearheaded the development of CitrineOS, the open-source charge station management system (CSMS), now part of Linux Foundation Energy. Her role extended across marketing, sales, brand and business development, guiding S44's expansion into international markets.
In 2024, she grew S44 Energy with professional services for EV charging software while developing a new product in stealth. As CEO, she will launch the company’s new Open-as-a-Service (OaaS) platform, which the company says will revolutionise how EV charging networks are deployed and operated. S44 adds that the new product will provide unparalleled flexibility, transparency and scalability for operators worldwide.
“The industry doesn’t need another software company. It needs a catalyst. A way to unlock EV infrastructure at scale,” said Haygood. “As the leader of S44 Energy, I look forward to helping CPOs deploy charging networks that are reliable, flexible and future-proof.
Before joining US- and Germany-headquartered S44, Haygood held leadership roles at global agencies including J. Walter Thompson and Wunderman, where she worked with Fortune 500 clients such as Northrop Grumman, GE Digital and Walmart. Her background spans public policy, marketing, branding and culture transformation, with a consistent focus on building high-performing, mission-aligned teams.