The company says the change reflects Roam’s broader ambitions for 2025, including European expansion and rolling out the next stage of its £165m commitment, announced last year, to install 100,000 fast and rapid EV chargers across hospitality, workplaces, multi-dwelling residentials, leisure and retail sectors.
Since Roam started in 2020, the company says it has made significant steps in providing a nationwide network of accessible and reliable charging solutions. The company works with over 14 national hotel groups including Hilton Hotels and Macdonald Hotels & Resorts, as well as sporting organisations including The Professional Golfers Association and workspace clients like BizSpace Ltd.
Roam adds that it has also established a strong presence in the residential sector, specialising in EV chargers for multi-dwelling apartment buildings. Roam is set to accelerate its expansion in this space in both the UK and Europe in 2025, with current clients including Galliard Homes, Ballymore and Battersea Power Station, which was once the UK’s third largest energy generating site and is now home to close to 100 Roam charging bays for its residents.
The new Roam brand embodies the company’s vision of enabling drivers to “roam” freely, instilling confidence that drivers can leave behind concerns around “range anxiety” and have access to a reliable EV charging network.
“Our mission has always been to provide convenient and hassle-free EV charging at destinations where drivers need them most, and this remains at the heart of everything we do at Roam,” says Roam CEO James Randall.
“Our newly energised identity reflects our growth, our values, and our dedication to empowering cleaner, greener communities and accelerating access to an electric future.”
Roam’s national rebrand across its EV charging network takes place from this week, with the first four locations confirmed as Forge Retail Park in Stourbridge, Tweedmill Shopping Outlet in Saint Asaph, Hilton Hotel in Leicester and Chartham Park Golf & Country Club in West Sussex. All remaining EV chargers will be rebranded throughout 2025.
