Skip to main content

White Paper: Exploring consumer perceptions and challenges that impact mass EV adoption

Those hesitant to put a toe in the EV market might reconsider now that a group of automakers plans to add 30,000 charging stations in North America.
By Pete Kennedy August 7, 2023 Read time: 2 mins
New Eaton Green Motion EV chargers in North America will start including the NACS connector in 2024

Commenting following the announcement by seven global automakers that they plan to build their own EV charging network, Joe Cappeta, director of energy transition at Eaton, said: “Only a minority of current EV owners think there’s an adequate public charging network.

“Investments by automakers and policy incentives advancing public charging infrastructure will help address range anxiety and fast-track adoption.”

Cappeta based his statements on an “eMobility” report, which documents the public’s EV anxieties. The report was recently released by Eaton and has renewed relevance given the automakers’ announcement.

You can read the report in its entirety here.

“Access to convenient, affordable and reliable charging infrastructure is a must, and investments in EV charging infrastructure will help accelerate EV adoption,” Cappeta said. “Most respondents believed that existing charging infrastructure was insufficient for their charging needs.”

Eaton’s role
Eaton is involved in many facets of the EV industry.

“At Eaton, we have a unique ability to help electrify transportation and accelerate adoption with intelligent power management solutions enabling the charging infrastructure and the vehicles,” Cappeta said. “On the electrical side, our solutions are essential to infrastructure everywhere – homes, buildings, data centers, healthcare, the electric grid and more; and we’re delivering breakout capabilities in EV hardware and software enabling infrastructure that’s scalable and built to last.”

Accelerating EV adoption is instrumental to achieving sustainability objectives, Cappeta said.

“Now and in the future, there is an enormous opportunity to manage power far more effectively, taking advantage of the levers available with the energy transition including integrating renewables and energy storage,” he said. “At Eaton, we’re helping effectively manage building energy production and consumption, breaking traditional boundaries of what electrical systems can do and enabling far more flexibility in how and when electricity is used.”

For more information on companies in this article

Related Content

  • August 14, 2023
    Kempower becomes an official supplier of Arctic Race of Norway
    Kempower has announced an official partnership with The Arctic Race of Norway, an annual cycling race in Norway.
  • February 3, 2025
    The rise of mixed energy fleets
    Mixed-energy EV and internal combustion engine (ICE) fleets are projected to increase given anticipated commercial EV adoption rates, according to a study by Frost & Sullivan. The study offers insights for organizations managing mixed-energy fleets across markets in Europe, North America, and Asia-Pacific.
  • April 12, 2024
    Introducing the Public EV Charging Infrastructure Playbook
    The Joint Office of Energy and Transportation (Joint Office), in partnership with the US Department of Energy’s Clean Energy to Communities (C2C) program, has launched the Public Electric Vehicle (EV) Charging Infrastructure Playbook.
  • July 28, 2023
    How reliable is EV charging infrastructure?
    With the installation of new charge points not keeping pace with the number of EVs on the road, improving the reliability of the existing charging network is even more critical. David Cornish, head of product at Techniche, tells EVC&I that charger reliability is well below requirements both in the UK and US.