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Icelandic ON Power scales up EV charging service offering

ON Power, a charging service provider and the largest clean energy supplier in Iceland, is partnering with Etrel, a subsidiary of Landis+Gyr, to accommodate the growth of EV registrations in the country. 
By James Foster January 30, 2023 Read time: 2 mins
Etrel and ON Power have cooperated on scaling the company's EV charging service offering in Iceland with the help of the Ocean charge point management system

Together, they say they have configured a dynamic and robust system that will enable ON Power to expand its charging infrastructure and provide a seamless and user-friendly charging experience.

The Ocean software is a scalable EV charge point and energy management platform that provides monitoring and management of residential, business, and public charging locations from a single cloud-based tool. The hardware-agnostic system enables ON Power to transfer its existing operations and expand with the market needs, regardless of implemented charging hardware or location.

"Iceland has the second largest share of newly registered EVs in Europe, which makes a rapid and stable roll out of EV charging infrastructure of paramount importance," said Hrafn Leó Guðjónsson, product manager at ON Power. "Ensuring the scalability of the system with technology that allows us to keep pace with the demands of the market was key in our decision to use Etrel Ocean."

ON Power launched its EV charging business in 2014, becoming one of the first EV charge point operators and e-mobility service providers in Iceland. With EV registrations in Iceland exceeding 60% of total new car registrations in 2022 and a solid trajectory for further growth, the Icelandic company turned to the market in search of a new charging infrastructure management solution that would allow it to grow with the market whilst ensuring a stable uptime and good customer experience.

In the second phase of the rollout, ON Power will leverage Ocean's extensive API database, which will enable tight integration with the company’s trusted ERP and CRM systems, further improving its operations.

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